Telephone Tracking allows you to track calls from your website and understand exactly what advertising activity brought them whether it was from another website, Google or your own paid search effort.
So no more will you have to figure how your caller has discovered you.
Why you need Call Tracking
Call tracking is an essential tool for any company that spends money on advertisements across multiple channels. Clients with AdWords possess an inborn need to track the calls that relate to their key words, in order to comprehend which keywords provide call conversions. markting call tracking With no visibility of call conversions, it’s simply not possible to figure out if your investment from the key words in your portfolio is delivering value or not. Is just monitoring AdWords call conversions ?
Most clients are looking to track not just PPC, but additionally SEO, Display, Affiliates, Social Media as well as Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the power of a 3rd generation call monitoring system such as Call Conversions Tracking comes from, since it allows you to realize your ROI for every one of these vital channels not only Google PPC. This can be essential actionable data allowing you to optimise the efficacy of all your marketing and advertising channels, key to the success of any business enterprise.